To enter by TEXT MESSAGE: Send the key word SNICKERS via text message to 78787 and follow the instructions contained in the reply text messages (each, “Text Message Entry”). Each time you submit a Text Message Entry, you are required to send three (3) text messages. Message and data rates may apply. (You must have a wireless mobile device that is capable of two-way SMS messaging through participating mobile service providers. To opt-out or stop receiving text messages, send “STOP” to 78787 and for help, send “HELP” to 78787.